OUR STORY

The first gentlemen’s club opened in 1693, and this is where our story begins.

White’s and Brooks’ were two of the first, and most exclusive gentlemen’s clubs in London. They were notorious gambling hotspots and played host to some of the most eccentric bets in history. White and Brooks were the original gentlemen, and we look back on our forefathers for insight and wisdom.

Mr White is the quintessential renaissance man. Traditional in every sense of the word; he is clean cut, well traveled, and the living depiction of sophistication and class. He understands the importance of a good shave, and obsesses over the details.

Mr Brooks is the walking definition of a “bad boy.” Not one for convention, he is the life of the party, and will try anything twice. He’s a bit rough around the edges, with the exception of his perfectly groomed beard, but don’t let his demeanor fool you; he knows how to get in touch with his feminine side and isn’t afraid to wear his emotions on his sleeve.

If Mr White represents the past, then Mr Brooks is who we look to for the future. He is unapologetic and driven; always striving for perfection. The pair are two sides of the same coin, co-existing in perfect harmony. Whether you’re a White or a Brooks, we have everything you need to keep you looking dapper as fuck.

Together, White and Brooks are on a mission to create all-natural products for the modern man that even grandpappy would be proud of. No frills, no fuss, no compromise, just great products. Whether you enjoy a good shave or have a love affair with your beard.


Modern-made, traditionally inspired. It’s the best of both worlds.

All the best,  All the best,
 
Mr. White Mr. Brooks

STAY IN THE KNOW